Are You Showing Up in Google's Map Pack?

What the Google Map Pack Is — and Why It's Worth More Than Your Website

The "map pack" is the block of three local business listings — with the map — that Google shows above the regular search results for local queries. It's not a small feature: the Local Pack captures roughly 42% of all clicks on local search results, and the Local 3-Pack appears for 93% of local-intent searches. Position 1 alone gets about 17.8% of all clicks on that search — more than most websites get from their entire organic listing combined.

This matters more every year because "near me" searches have grown roughly 400% since 2020 and keep climbing about 35% annually. And it's not just browsing — 28% of local searches end in a purchase within a day, and 90% of people who search locally buy within a week. If your business isn't showing up here, you're not just missing visibility — you're missing the searches that are closest to an actual phone call.

The 7 Signals This Tool Checks

This isn't a generic SEO grade — it checks the specific on-page signals Google's own local ranking system looks for. Each one is weighted by how much it actually influences map-pack visibility:

• LocalBusiness schema (25 points) — structured data that tells Google your business type, name, address, and phone in a format it trusts directly. This is the single biggest signal we check, and the one most business websites skip entirely.
• Visible phone number (15 points) — a clearly displayed number, not buried in a contact form.
• Tap-to-call link (15 points) — on mobile, your number should be one tap to dial. A phone number that's just text, not a real tel: link, loses the caller who won't copy-paste it.
• Physical address on the page (15 points) — a consistent name-address-phone (NAP) on your site reinforces your Google Business Profile and feeds local rankings.
• Review/rating markup (10 points) — AggregateRating schema can surface star ratings directly in search results, lifting click-through before anyone even visits your site.
• Google Map embed (10 points) — confirms your location to visitors and reinforces local relevance to Google.
• Business hours listed (10 points) — helps both customers and Google, especially with openingHours schema.

What This Tool Doesn't Check — and Why That's on Purpose

Full local SEO also depends on your actual Google Business Profile (categories, photos, posting activity), citation consistency across directories, and review volume and velocity — none of which live on your website, so a website scanner can't see them. This tool checks what's fixable in your code today; a full local SEO plan covers the rest.

Want the on-page signals handled automatically going forward, not just flagged once? Our SEO Content Agent builds and maintains schema, service pages, and location pages on an ongoing basis. Or see what a reputation management agent does for the review signals this tool can't measure. Based in Phoenix? See our full service areas across the Valley.

Sources: SEOProfy 2026 Local SEO Statistics, BizIQ 2026 Local Search Statistics